Sunday, April 24, 2011

Golden Eggs!...with no after Holiday Sales......Easter 2011

It's Easter morning here in India and it was wonderful to know that the Easter Bunny found his way to our home in Delhi.............even with that very confusing " B one oblique number address" we have here in India.

It was nice to wake up and find that he had left something behind...........a small round woven basket with a 100 gram (3.527oz) bag of Cadbury Mini Eggs (my favorite by the way) and three Cadbury Creme Eggs...........no grass........!




So small were the basket's, when Preston finally found his hidden in the house, he belted out........"is this it"?

Not only was it the smallest Easter Basket I have ever had in my lifetime..................it has to be the most expensive as well!

At the current exchange rate, the bag of Cadbury Mini Eggs cost $5.97 US..........and each of the Creme Eggs was $1.08 US........... the grand total cost of my basket $9.21 US.

Linda counted the Mini Eggs.............only 30 in the bag.........$0.20 per egg........ I did the conversion from grams to ounces.........$1.70 US per ounce.

For my Indian readers........Rs.9.16 per egg...........Rs. 2.75 per gram




Truly Golden Eggs!........The Easter Bunny explained that she wanted to buy more and make larger baskets, but she knew I would not be happy!...........she certainly is a smart bunny!

She also explained............that when she was purchasing the goodies, she noticed another interesting phenomenon about living the expat life.......no after sales!

Right next to our "Golden Eggs" was the Valentine Candy Hearts that were imported and didn't sell......and I bet when Diwali comes they will still be there, along with the left over bags of Mini Eggs!

In the US, "Holiday" candy/sweets are usually over produced.............meaning that one of the benefits that we have is the after holiday candy sales..........you name the Holiday and there is a marketing genius in the US that has specially packaged and marketed the same candy to appeal to that time in the calendar year, hoping to sell a little more of the same thing at a different price point.....just because of the Holiday........

The same M&M's are produced in "Easter Pastel Colors"....Skittles does the same thing.......there are Red and Green ones at Christmas.............and on and on.........

But after the Holiday..........the grocers/stores want to clear their shelves and the candy immediately goes on sale for a 50% discount......then the following week, 75%.......until it is all gone. In the US, the mindset is simple......past a week or two, it has to go.................in India.....it's different!

No after sales..............no discounts............it stays, and stays, and stays, and stays........dusted everyday, placed in a different part of the store, but stays, until it is sold.............it is the land of "No Expiration Dates".

To continue our Easter Celebration, we are going to brunch today at the Hyatt.........

Happy Easter everyone..................and if there is anyone over the next few weeks that wants to purchase some discounted Cadbury Mini Eggs and send them over to India in a suitcase, please feel free to do so.

We could do one of two things with them.............sell them to the grocer for Rs.125 Rs.........where he could still make a great profit all the way until Christmas..........or next Easter..............or we could enjoy them together!









No comments: